Why editors are like house elves
Ever wondered what editors do? We work away quietly behind the scenes to perfect the finished product. Whether it’s just a final polish or a more substantial spring clean, we help bring out the best in your work. Friend and fellow editor, Michelle Manly, has...
How to stop your online video from unravelling
The average attention span online is just eight seconds. So while online videos are increasingly part of the communicator’s toolkit, how can we beat that eight second rule?
Quick tips for creating successful online videos
More than six billion hours of video watched each month (almost an hour for every person on earth), 100 hours of footage uploaded every minute and millions of subscriptions every day…YouTube is an online phenomenon. How can you stand out from the crowd?
Infographics and key messages
After looking at the power of pictures in effective communications in the last article, I decided to test the theory and create the following infographic highlighting some key messages about my business… Need help expressing your key messages...