Unlocking key messages

Unlocking key messages

Do you need to write a briefing paper, a report or information for a website? Perhaps you’re working on talking points or a presentation? Any form of communication will benefit from clear, compelling key messages. But what exactly are they and how do you write them?...
What is typography?

What is typography?

The way your words are presented can be just as important as the words themselves. Good typography enhances readability and understanding, and supports your overall branding. Not-so-good typography can be distracting, hard to read and at odds with your message and...
Style police: why we should obey the rules

Style police: why we should obey the rules

One space or two after a full stop? Double or single quote marks? And where does the pesky punctuation go in bullet point lists? Does it matter? Yes, style does matter if you want your written communication to be as professional and effective as possible....