Infographics are all the rage. Our brains like them because they are more engaging and easier to process. But while their simplicity might be one of the reasons why we like and share infographics, a lot goes on behind the scenes to get it right.
In broadcasting, interviewees or spokespeople are often referred to as ‘talent’. Good talent provides quotable quotes and adds colour and personality to your video. So how can you ensure good talent?
Video is a powerful contemporary medium for story telling. All good stories start with a good script, but how do you write one?
The average attention span online is just eight seconds. So while online videos are increasingly part of the communicator’s toolkit, how can we beat that eight second rule?
More than six billion hours of video watched each month (almost an hour for every person on earth), 100 hours of footage uploaded every minute and millions of subscriptions every day…YouTube is an online phenomenon. How can you stand out from the crowd?