Organise your document: structure for success
Does your writing feel like an unruly courtroom sometimes?
Wish you could bang that judge’s gavel and bring your document to order?
Well, here are some tips to help you do that…
Add colour for more compelling writing
I’m old enough to remember being super excited about the introduction of colour television in 1975. What a difference it made!
Just as colour breathed new life into familiar programs, adding colour to your writing can do the same. Here are four quick tips to help you brighten up your work.
Cut to the chase: communicate more effectively by saying less
Have you wished a meeting would just get to the point, or read a long-winded brief and wondered what it was about?
Here’s how to cut to the chase to communicate more effectively.
Quick tips for good web writing
Writing for web?
Here are 10 quick tips to ensure your content works online.
How to make the facts interesting in the age of clickbait
When I started my career as a radio journalist, my job was to ask questions and report the facts.
But that was before the Internet. How do we make the facts interesting and engaging in an era where clicks have more currency than the truth, and where the daily information cascade has unstoppable momentum?
Tune up your writing
As a general rule, short sentences are a good idea. That’s because reader comprehension takes a dive once you exceed 40 words.
But variety (and music) is important in writing too. Find out why…