Make your writing more compelling: it’s all about shoes
To produce compelling writing, think like your readers and focus on the impact for them.
In other words, step into their shoes and see things from their point of view.
How to write effective subheadings
Effective subheadings are like signposts for your readers. They add value to any type of writing, from business and government to promotional, technical and online.
They also help you stay on track—by maintaining focus and logical flow when you’re writing.
Here are some tips for super subheadings.
Honesty, hogwash and the truth about doughnuts
From stock markets dropping their bundle, to doughnuts being bad for you and people leaving Tassy off maps: how honesty in communication is important (and good for a laugh sometimes too).
Say more with less: deciding what to leave out
Have you ever worked on a document that got bogged down in its own content? Where your message was lost in the detail? Some background information is necessary for context. But how much is enough? Here’s a checklist to help you avoid content quick sand and decide what to leave out.
Is there an ideal sentence length?
Do you know what happens when your sentences are longer than 40 words?
Five fast fixes to add flavour to your writing
We all spend a lot of time communicating in writing.
Whether it’s through briefs and reports or emails, tweets and Facebook posts, good writing skills help us communicate effectively both at work and in our private lives.
Here are five ideas to spice up your writing so it is appetising no matter what you’re serving up.