Spin vs professional communications
Squeezing out the truth For my Bachelor of Arts in Professional Writing, I majored in journalism, dabbled in scriptwriting and delved into media production. I must have been looking the other way when they offered electives in spin doctoring, political one-liners,...
How to brief a graphic designer for better results
Do you speak design? Are you ready to hand over your carefully crafted words to a graphic designer to add some creative zing? Want to make sure you get the best results and both enjoy the process? In this guest article, friend and graphic designer Alex Godfrey from...
How to write opening sentences that demand attention
Write leads that pack a superhero punch First sentences are like first impressions: they count. Make a good first impression by starting strong to grab attention and compel your audience to read on. Get the lead right and the rest flows much more easily. Whatever...
Is listening the forgotten communications skill?
How listening can improve your communications All effective communication starts with listening. This is something I learnt early in my career as a journalist. It’s easy to miss important nuggets of information if you’re not paying attention and really listening to...
Effective interviews: how to ensure talented talent
In broadcasting, interviewees or spokespeople are often referred to as ‘talent’. Good talent provides quotable quotes and adds colour and personality to your video. So how can you ensure good talent?