25 Nov 2014 | All posts, Effective communication, Writing
Beginning my career as a radio journalist taught me a lot about tight writing.When you have to tell a story in 30 seconds or less, you learn to keep it lean by cutting out all non-essential words.This is a useful skill for any written communication. Concise writing is...
25 Nov 2014 | All posts, Effective communication, Media, Writing
Are media releases passé? I don’t think so. Despite the rise and rise of DIY publishing via content marketing, gaining news coverage is still a goal for many organisations and individuals when making public announcements – and media releases are still a key tool for...
28 Oct 2014 | All posts, Consulting, Effective communication, Planning
On the weekend we held a spy-themed birthday party for our 8-year-old: a day of organised chaos with pin the sunglasses on the spy, water pistol target practice, a backyard laser beam challenge, and secret clues leading to the hidden piñata. Tidying away the ‘Top...
25 Sep 2014 | All posts, Media
Recently I was in Sydney helping a colleague deliver media training. We worked with a group of senior government officers who need to be savvy in front of the microphone in their upcoming roles. We honed key messages, practiced writing media releases and talked about...