Blog
Tips, observations and reflections on better writing, editing and communications planning…
Quick tips for creating successful online videos
More than six billion hours of video watched each month (almost an hour for every person on earth), 100 hours of footage uploaded every minute and millions of subscriptions every day…YouTube is an online phenomenon. How can you stand out from the crowd?
Infographics and key messages
After looking at the power of pictures in effective communications in the last article, I decided to test the theory and create the following infographic highlighting some key messages about my business... Need help expressing your key messages clearly? Contact...
The power of pictures
There was a stunning exhibition of rare maps on display at the National Library during the summer of 2014. Exquisite hand-painted medieval atlases, detailed sea charts, polished globes and intricate survey sketches—all presenting complex information in a clear and...
Plain English—when less really is more
Plain English is clear, straightforward and precise. It’s simple without being simplistic. Whether you are writing for colleagues, clients, stakeholders or the general public, plain English is important. At least, it is if you want to get your message across clearly....
Branding—tips for capturing your organisation’s personality
Branding can a subjective, thorny and potentially costly exercise. Sometimes everything clicks straight away and everyone is happy. But sometimes the whole process is a minefield of design-by-committee, colour-wars and endless tweaking to accommodate various personal...
Almost retro—lessons from a website update
There’s retro, classic and vintage. Then there’s just plain old… well, old. My 12-year-old website was almost retro but in reality it wasn’t ageing that gracefully. So, time for an update. When you make your living helping people communicate effectively—including...