25 Nov 2014 | All posts, Effective communication, Media, Writing
Are media releases passé? I don’t think so. Despite the rise and rise of DIY publishing via content marketing, gaining news coverage is still a goal for many organisations and individuals when making public announcements—and media releases are still a key tool for...
19 Aug 2014 | All posts, Effective communication, Writing
Squeezing out the truth For my Bachelor of Arts in Professional Writing, I majored in journalism, dabbled in scriptwriting and delved into media production. I must have been looking the other way when they offered electives in spin doctoring, political one-liners,...
22 Jul 2014 | All posts, Writing
Write leads that pack a superhero punch First sentences are like first impressions: they count. Make a good first impression by starting strong to grab attention and compel your audience to read on. Get the lead right and the rest flows much more easily. Whatever...
22 Apr 2014 | All posts, Annual reports, Editing, Writing
Once upon a time… Not all good stories have to start that way, but all good annual reports should tell a story. Yep, it’s annual report time again. But wait! Before you dive for cover, here are eight tips to help you tell the story behind the facts while...
18 Mar 2014 | All posts, Writing
Do you need to write a briefing paper, a report or information for a website? Perhaps you’re working on talking points or a presentation? Any form of communication will benefit from clear, compelling key messages. But what exactly are they and how do you write them?...
19 Feb 2014 | All posts, Editing, Writing
One space or two after a full stop? Double or single quote marks? And where does the pesky punctuation go in bullet point lists? Does it matter? Yes, style does matter if you want your written communication to be as professional and effective as possible....
