2 Jun 2015 | Editing, Writing
Think the odd misplaced apostrophe or spelling error doesn’t matter? Actually, even the smallest mistakes can cost you money (one study found spelling mistakes can slash revenue by up to 50 per cent), affect your SEO results, and damage your professional reputation.
25 May 2015 | All posts, Writing
Are your verbs pulling their weight? Or are they letting your writing down? It’s easy to fall into the lazy verb habit. How many times have you ‘addressed’ an issue, ‘actioned’ an item or ‘improved’ something? Yawning yet? Rather than sending your readers to sleep with dreary verbs, grab their attention with get-up-and-go verbs.
15 Apr 2015 | All posts, Annual reports, Editing, Writing
Breaking out in a cold sweat about writing the annual report? Don’t panic. It is possible to write an accurate and professional account of your organisation’s performance that is also an engaging story about who you are, what you do and what you have achieved.
27 Feb 2015 | All posts, Effective communication, Planning, Writing
It seems everywhere you turn these days, someone is advocating ‘content marketing’ as the most effective way to communicate with stakeholders, both for government and the private sector. According to the Content Marketing Institute, content marketing is about creating...
25 Nov 2014 | All posts, Effective communication, Writing
Beginning my career as a radio journalist taught me a lot about tight writing.When you have to tell a story in 30 seconds or less, you learn to keep it lean by cutting out all non-essential words.This is a useful skill for any written communication. Concise writing is...
25 Nov 2014 | All posts, Effective communication, Media, Writing
Are media releases passé? I don’t think so. Despite the rise and rise of DIY publishing via content marketing, gaining news coverage is still a goal for many organisations and individuals when making public announcements – and media releases are still a key tool for...
