19 May 2015 | All posts, Change communications
Have you heard the story about the cleaner at NASA? When visiting the space centre, President Kennedy met a cleaner and asked what he was doing. The man replied ‘Well, Mr President, I’m helping put a man on the moon’. How’s that for understanding that everyone has a role to play in achieving an organisation’s goal? Whether it’s true or an urban myth, it is a terrific example of an organisation with a strong shared vision and effective communication.
15 Apr 2015 | All posts, Annual reports, Graphic design
Getting your annual over the finish line can feel like a marathon effort. But rather than limping over the line exhausted, it is possible to ease the way with early planning and a strategic approach to graphic design and printing. Friend and graphic designer Bill Laing from Spectrum Graphics has been designing annual reports for 20 years. Here, Bill answers my questions about how to make sure you cross that finish line stress-free and in style.
15 Apr 2015 | All posts, Annual reports, Editing, Writing
Breaking out in a cold sweat about writing the annual report? Don’t panic. It is possible to write an accurate and professional account of your organisation’s performance that is also an engaging story about who you are, what you do and what you have achieved.
15 Apr 2015 | All posts, Annual reports, Planning
Just found out you’re responsible for this year’s annual report? Before you burst into tears … be reassured that it is possible to successfully plan and manage an annual report without a meltdown. Follow these tips and you might even enjoy it.
24 Mar 2015 | All posts, Consulting, Effective communication, Planning
Not all our working relationships are in perfect harmony all the time. Some people (co-workers, stakeholders, clients) insist on playing a different tune or drowning out everyone else. Others just don’t want to play at all. Some resistance is subtle, some is overt....
27 Feb 2015 | All posts, Effective communication, Planning, Writing
It seems everywhere you turn these days, someone is advocating ‘content marketing’ as the most effective way to communicate with stakeholders, both for government and the private sector. According to the Content Marketing Institute, content marketing is about creating...
