Blog
Tips, observations and reflections on better writing, editing and communications planning…
Communicating your value when budgets are tight
With everyone tightening their belts another notch, it’s more important than ever to communicate your value to key decision-makers. But simply making a lot of noise is not the answer, so step away from the loudspeaker… What you need is a planned approach similar to a...
Make your annual report a page-turner
Once upon a time... Not all good stories have to start that way, but all good annual reports should tell a story. Yep, it's annual report time again. But wait! Before you dive for cover, here are eight tips to help you tell the story behind the facts while still...
Tips for writing online video scripts
Video is a powerful contemporary medium for story telling. All good stories start with a good script, but how do you write one?
Unlocking key messages
Do you need to write a briefing paper, a report or information for a website? Perhaps you’re working on talking points or a presentation? Any form of communication will benefit from clear, compelling key messages. But what exactly are they and how do you write them?...
What is typography?
The way your words are presented can be just as important as the words themselves. Good typography enhances readability and understanding, and supports your overall branding. Not-so-good typography can be distracting, hard to read and at odds with your message and...
Dancing with change—tips for successful change communications
The only way to make sense out of change is to plunge into it, move with it, and join the dance. So said philosopher, writer and speaker, Alan Watts (1915–1973). In organisations experiencing change—and there’s a lot around at the moment—it's essential to have...
Style police—why we should obey the rules
One space or two after a full stop? Double or single quote marks? And where does the pesky punctuation go in bullet point lists? Does it matter? Yes, style does matter if you want your written communication to be as professional and effective as possible....
Why editors are like house elves
Ever wondered what editors do? We work away quietly behind the scenes to perfect the finished product. Whether it's just a final polish or a more substantial spring clean, we help bring out the best in your work. Friend and fellow editor, Michelle Manly, has written...
How to stop your online video from unravelling
The average attention span online is just eight seconds. So while online videos are increasingly part of the communicator’s toolkit, how can we beat that eight second rule?