How many of the emails that land in your inbox are clear, relevant, useful and easy to translate into actions? Thought so. Here are 10 common email culprits (are you an Agatha, a Quick-draw or a Scorpion?) plus some tips on how to improve your email persona.
Think the odd misplaced apostrophe or spelling error doesn’t matter? Actually, even the smallest mistakes can cost you money (one study found spelling mistakes can slash revenue by up to 50 per cent), affect your SEO results, and damage your professional reputation.
Are your verbs pulling their weight? Or are they letting your writing down? It’s easy to fall into the lazy verb habit. How many times have you ‘addressed’ an issue, ‘actioned’ an item or ‘improved’ something? Yawning yet? Rather than sending your readers to sleep with dreary verbs, grab their attention with get-up-and-go verbs.
Breaking out in a cold sweat about writing the annual report? Don’t panic. It is possible to write an accurate and professional account of your organisation’s performance that is also an engaging story about who you are, what you do and what you have achieved.
