Tune up your writing
As a general rule, short sentences are a good idea. That’s because reader comprehension takes a dive once you exceed 40 words.
But variety (and music) is important in writing too. Find out why…
Make your writing more compelling: it’s all about shoes
To produce compelling writing, think like your readers and focus on the impact for them.
In other words, step into their shoes and see things from their point of view.
How to write effective subheadings
Effective subheadings are like signposts for your readers. They add value to any type of writing, from business and government to promotional, technical and online.
They also help you stay on track—by maintaining focus and logical flow when you’re writing.
Here are some tips for super subheadings.
Honesty, hogwash and the truth about doughnuts
From stock markets dropping their bundle, to doughnuts being bad for you and people leaving Tassy off maps: how honesty in communication is important (and good for a laugh sometimes too).
Say more with less: deciding what to leave out
Have you ever worked on a document that got bogged down in its own content? Where your message was lost in the detail? Some background information is necessary for context. But how much is enough? Here’s a checklist to help you avoid content quick sand and decide what to leave out.
Is there an ideal sentence length?
Do you know what happens when your sentences are longer than 40 words?