27 Feb 2015 | All posts, Effective communication, Planning, Writing
It seems everywhere you turn these days, someone is advocating ‘content marketing’ as the most effective way to communicate with stakeholders, both for government and the private sector. According to the Content Marketing Institute, content marketing is about creating...
28 Oct 2014 | All posts, Consulting, Effective communication, Planning
On the weekend we held a spy-themed birthday party for our 8-year-old: a day of organised chaos with pin the sunglasses on the spy, water pistol target practice, a backyard laser beam challenge, and secret clues leading to the hidden piñata. Tidying away the ‘Top...
21 May 2014 | All posts, Change communications, Effective communication, Planning
With everyone tightening their belts another notch, it’s more important than ever to communicate your value to key decision-makers. But simply making a lot of noise is not the answer, so step away from the loudspeaker… What you need is a planned approach similar to a...
17 Mar 2014 | All posts, Change communications, Planning
The only way to make sense out of change is to plunge into it, move with it, and join the dance. So said philosopher, writer and speaker, Alan Watts (1915–1973). In organisations experiencing change – and there’s a lot around at the moment – it’s essential to...
16 Nov 2013 | All posts, Planning, Websites, Writing
There’s retro, classic and vintage. Then there’s just plain old… well, old. My 12-year-old website was almost retro but in reality it wasn’t ageing that gracefully. So, time for an update. When you make your living helping people communicate effectively – including...
