25 Nov 2014 | All posts, Effective communication, Media, Writing
Are media releases passé? I don’t think so. Despite the rise and rise of DIY publishing via content marketing, gaining news coverage is still a goal for many organisations and individuals when making public announcements—and media releases are still a key tool for...
25 Sep 2014 | All posts, Media
Recently I was in Sydney helping a colleague deliver media training. We worked with a group of senior government officers who need to be savvy in front of the microphone in their upcoming roles. We honed key messages, practiced writing media releases and talked about...
