Writing effective media releases
Are media releases passé? I don’t think so. Despite the rise and rise of DIY publishing via content marketing, gaining news coverage is still a goal for many organisations and individuals when making public announcements—and media releases are still a key tool for...
Building good working relationships (and why it’s like hosting an 8-year-old’s party)
On the weekend we held a spy-themed birthday party for our 8-year-old: a day of organised chaos with pin the sunglasses on the spy, water pistol target practice, a backyard laser beam challenge, and secret clues leading to the hidden piñata. Tidying away the ‘Top...
Spin vs professional communications
Squeezing out the truth For my Bachelor of Arts in Professional Writing, I majored in journalism, dabbled in scriptwriting and delved into media production. I must have been looking the other way when they offered electives in spin doctoring, political one-liners,...
Is listening the forgotten communications skill?
How listening can improve your communications All effective communication starts with listening. This is something I learnt early in my career as a journalist. It’s easy to miss important nuggets of information if you’re not paying attention and really listening to...
Effective interviews: how to ensure talented talent
In broadcasting, interviewees or spokespeople are often referred to as ‘talent’. Good talent provides quotable quotes and adds colour and personality to your video. So how can you ensure good talent?