Decisions, decisions…Scroll or click? Simple or complex? Parallax or retro? Interactive or not? Orange or black?
If you’re searching for the right, bright ideas for your next web project, cut the clutter and focus on what’s important.
We’ve come a long way since the era of tin can telephony. These days we have a multitude of sophisticated communication channels and approaches to chose from. We also have many options for measuring success.
But do most organisations really understand the value of communication?
A new study shows that reading Harry Potter lowers Americans’ opinions of Donald Trump.
How will this play out at polling booth?
When I started my career as a radio journalist, my job was to ask questions and report the facts.
But that was before the Internet. How do we make the facts interesting and engaging in an era where clicks have more currency than the truth, and where the daily information cascade has unstoppable momentum?
As a general rule, short sentences are a good idea. That’s because reader comprehension takes a dive once you exceed 40 words.
But variety (and music) is important in writing too. Find out why…
To produce compelling writing, think like your readers and focus on the impact for them.
In other words, step into their shoes and see things from their point of view.