19 Dec 2013 | All posts, Editing, Writing
Plain English is clear, straightforward and precise. It’s simple without being simplistic. Whether you are writing for colleagues, clients, stakeholders or the general public, plain English is important. At least, it is if you want to get your message across clearly....
16 Nov 2013 | All posts, Branding, Effective communication, Graphic design
Branding can a subjective, thorny and potentially costly exercise. Sometimes everything clicks straight away and everyone is happy. But sometimes the whole process is a minefield of design-by-committee, colour-wars and endless tweaking to accommodate various personal...
16 Nov 2013 | All posts, Planning, Websites, Writing
There’s retro, classic and vintage. Then there’s just plain old… well, old. My 12-year-old website was almost retro but in reality it wasn’t ageing that gracefully. So, time for an update. When you make your living helping people communicate effectively—including...
