27 Jan 2015 | All posts, Consulting, Effective communication
Blow out the candles and open the bubbly—I’m celebrating my 15th business birthday. Back in January 2000, I took a deep breath and leapt off the government career ladder to start my own consultancy. The aim was to spend less time managing and more time writing,...
25 Nov 2014 | All posts, Effective communication, Writing
Beginning my career as a radio journalist taught me a lot about tight writing.When you have to tell a story in 30 seconds or less, you learn to keep it lean by cutting out all non-essential words.This is a useful skill for any written communication. Concise writing is...
25 Nov 2014 | All posts, Effective communication, Media, Writing
Are media releases passé? I don’t think so. Despite the rise and rise of DIY publishing via content marketing, gaining news coverage is still a goal for many organisations and individuals when making public announcements—and media releases are still a key tool for...
28 Oct 2014 | All posts, Consulting, Effective communication, Planning
On the weekend we held a spy-themed birthday party for our 8-year-old: a day of organised chaos with pin the sunglasses on the spy, water pistol target practice, a backyard laser beam challenge, and secret clues leading to the hidden piñata. Tidying away the ‘Top...
