Think the odd misplaced apostrophe or spelling error doesn’t matter?
Actually, even the smallest mistakes can:
- cost you money (one study found spelling mistakes can slash revenue by up to 50 per cent)
- affect your SEO results
- damage your professional reputation.
Read more in this newspaper article: Do you use apostrophes properly?
Poor grammar could also reduce your chances of promotion, according to Grammerly research of 100 LinkedIn profiles.
Why?
Well, a Wall Street Journal article suggests the ‘looseness of language’—likely associated with the informality of email, texting and Twitter—is bad for business.
This is true of all types of writing, from short emails to major reports.
Your writing reflects your professionalism. It creates a good or bad impression that affects how people perceive you.
Read more, including tips on how to improve your grammar, in this Hubspot article: Think grammar doesn’t matter? It could be holding you back from a promotion.
It’s food for thought.
There’s no room for errors with budgets and balance sheets.
Now research proves the same approach to writing also makes good business sense.
So next time you draft something, think about what your writing says about you.
Knowing how people read between the lines, it’s worth taking the time to check for errors and aim for excellence.
| Cinden Lester has more than 25 years’ experience as a professional writer, editor and communications specialist. She worked as a broadcast journalist, in private sector marketing and public relations, and in government communications before establishing her own Canberra-based communications consultancy in 2000.
Contact Cinden if you’d like help with your writing. |
