Management and communications
What makes a good manager? And where do communications professionals fit into the picture?
Internal communications: getting your staff on board
Have you heard the story about the cleaner at NASA? When visiting the space centre, President Kennedy met a cleaner and asked what he was doing. The man replied ‘Well, Mr President, I’m helping put a man on the moon’. How’s that for understanding that everyone has a role to play in achieving an organisation’s goal? Whether it’s true or an urban myth, it is a terrific example of an organisation with a strong shared vision and effective communication.
Communicating your value when budgets are tight
With everyone tightening their belts another notch, it’s more important than ever to communicate your value to key decision-makers. But simply making a lot of noise is not the answer, so step away from the loudspeaker… What you need is a planned approach similar to a...