The power of podcasting

The power of podcasting

Last century, the power of audio had people crowding around the radio in their lounge room to hear the news or the latest episode of their favourite serial. Fast forward and today we’re selecting from a smorgasbord of audio content, which we can listen to virtually anywhere, anytime. This phenomenon is seeing podcasts pop up on just about any subject you can imagine. Here’s why these highly portable on-demand audio programs have become so popular and why they are such a powerful way to communicate.